creative thinking, divergent thinking, lateral thinking, or kicking ideas around


Originated in the 1940's in
Alex Osborn's advertising agency
to generate creative solutions.


When brainstorming:
it is usually a good idea to review a set of rules.


Such as:

Brainstorming Rules:


  1. Accept all suggestions (no criticism).
  2. Free wheeling or hitch-hiking is allowed and encouraged.
  3. Generate a large number of ideas.
  4. Combinations and improvements are sought.
  5. Everyone says their idea out loud and each writes their own ideas.
  6. The wilder the idea the better.


The 5-10 minute period, of brainstorming is the most productive.




Dr. Robert Sweetland's notes
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