FedEx logo imageWhat's in Symbols and a Brand?

One word!

Take four to five minutes and brainstorm all the thoughts and images you have after you read this next word - word image . Yes that's the word so start recording.


Video on The Fundamental Elements of Design

One song

If you haven't heard Kelly Clarkson sing Breakaway, then the saying goes... You must be living under a rock... , but seriously if you haven't, I bet your students have. How might the use of this song and mass marketing be used for the benefit of education? --- Lyrics


fed x logo

Have you seen this logo?
What do you notice about it?
Did you find an arrow?
What about two arrows?
What about Go?

- hints .... scroll down ...

Try reading the following paragraph ....

Believe it or not you can read it ... Just glance over it and words will pop!

I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg The phaonmneal pweor of the hmuan mni d Aoccdrnig to rscheearch taem at Cmabrigde Uinervtisy, it deosn'! t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Such a cdonition is arppoiately cllaed Typoglycemia :)-

Amzanig huh? Yaeh and yuo awlyas thought slpeling was ipmorantt...

Thanks Kay!


If brains can interpret this,
then what messages are we receiving when we suddenly get the urge to ...

target logo

What are you thinking?
Do you know there are people that recognize this as a
symbol for the national chain
and don't even think of it as a target with a bulls eye.

Fed Ex hint...

FedEx ® assistance fedx logo explanation green arrow, orange part of arrow, yellow GO... okay the G is a bit of a stretch but who knows what the unconscious brain sees.

Dr. Robert Sweetland's Notes ©