Media, Symbols, Images, and Design

What's in Symbols and a Brand?

One word!

Take four to five minutes and brainstorm all the thoughts and images you have after you read this next word -

word image

Yes that's the word so start recording.


Short intoductory Video on The Fundamental Elements of Design (2:43)

One song

If you haven't heard Kelly Clarkson sing Breakaway, then the saying goes...

You must be living under a rock... , but seriously if you haven't,

I bet your students have.

How might the use of this song and mass marketing be used for the benefit of education? ---




FedEx logo image

Have you seen this logo?

fed x logo

What do you notice about it?

Did you find an arrow?

What about two arrows?

What about Go?


Hint ...



Wendy logo

Have you seen this logo?

What do you notice about Wendy's shirt colar?

Did you find a word?

Why that word?


Hint ...



Here are some more to see if you recognize ...

Amazon logo Domino logo


What were the graphic designers trying to communicate with this logo?

Cactus bowl logo


Can you draw the logos for Volkswagen, Apple, Windows, and Nike?


Try reading the following paragraph ....

Believe it or not you can read it ... Just glance over it and words will pop!

I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg The phaonmneal pweor of the hmuan mni d Aoccdrnig to rscheearch taem at Cmabrigde Uinervtisy, it deosn'! t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Such a cdonition is arppoiately cllaed Typoglycemia :)-


Amzanig huh? Yaeh and yuo awlyas thought slpeling was ipmorantt...


Thanks Kay!



If brains can interpret this,

then what messages are we receiving when we suddenly get the urge to ...

target logo


What are you thinking?
Do you know there are people that recognize this as a
symbol for the national chain
and don't even think of it as a target with a bulls eye.




Fed Ex hints ...

FedEx ® Hints:

fedx logo explanation

  1. Green - arrow,
  2. Orange - part of arrow,
  3. Yellow GO... okay the G is a bit of a stretch but who knows what the unconscious brain sees.


Wendy hint ...

Wendy hint

See mom?

Dr. Robert Sweetland's notes
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